The Challenge: Promote and highlight the diverse culinary aspect of KAABOO, a large music, food, and art festival located in San Diego, CA. As well, to promote mixologist client, Chris Adams to a new demographic.
The Execution: White Oak Communications worked closely with the KAABOO staff to target specific local publications to garner headline news on the exciting culinary selections that comprised the 2017 event. We worked with a number of publications from print to radio to tv to highlight all the restaurants, chefs, and beverage partners. We also worked with our client, Chris Adams the principal at EAG to produce a mixology demonstration helping to bring more of an audience to Chris and KAABOO through cocktail enthusiasts.
The Results: 8 total media and influencer write ups garnering over 4.7 million impressions.